Marketing News

March 7, 2016

What do Tony the Tiger, the Geico gecko and Cola-swigging polar bears have in common?

All are almost-real-as-life creatives that tell a brand story like no other device can.

“Animation is one of the most effective and versatile forms of communication when done right,” ex...

March 2, 2016

This year’s Super Bowl XLVIII sold out a month earlier than last year’s game. No, not the tickets to the game—the ads! A single commercial during the February 2 game is reportedto cost $3.8 million for a 30-second spot. Not surprisingly, many of us will be watching the...

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Retire Your Spokesperson: Hire an Animated Character Instead

March 7, 2016

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